fighting every day to secure equal justice for all
Social media playbook for Vera Institute of Justice’s research, policy, and community work.
Vera’s mission is to urgently build and improve justice systems that ensure fairness, promote safety, and strengthen communities.
This playbook of design and social strategy aimed to broaden their reach, amplify their eye-opening research, and support their efforts to reach their change-making audiences: policymakers, activists, and informed citizens. We maximized low-effort, turn-key formats and ideas that could be leveraged for different content types.
Data visualization and typographic data both play a fundamental role in how social justice work appears on social media.
Bite-sized, hard-hitting information that is simple and easily sharable can bring this advocacy work to new audiences.
Design Templates for %-based data
Design Templates for Data Graphs on verg.org
Design Templates for Typographic Data
An interactive Instagram Story using data sets from Vera’s research to test the audience’s knowledge.
Easy to digest, sharable content carousels that highlight research that can drive advocacy and change.
