Creative storytelling, fresh perspectives, and expert opinions
Illustration, video graphics, and editorial layouts for Refinery29’s Snapchat Discover Channel with 7.5 million subscribers.
Refinery29’s intentions to tap into Gen Z through Snapchat Discover allowed the content and creative to speak to a younger side of the audience. The editions run daily and strike a balance between the imaginative style and substance of R29 and the strict guidelines applied to Snapchat Discover publishers.
